A Case Study on Copyright in Esports by WIPO: The Success of Isurus

As a rising force in the digital age, esports is not only about competition—it also requires strong intellectual property management in terms of digital content production and branding. To raise awareness and share best practices, the World Intellectual Property Organization (WIPO) has published an exemplary case study focusing on Isurus, one of Latin America's leading esports organizations.

Founded in 2011, Isurus stands out not only for its success in the arena but also for its meticulous approach to protecting its digital assets. The team has developed multi-layered strategies for copyright protection, ensuring legal clarity through detailed contracts with both players and content creators. It also actively leverages content identification tools offered by digital platforms like Twitch and YouTube.

What sets Isurus further apart is its inclusion of community engagement in the copyright protection process. Loyal fans of the team help detect unauthorized content sharing and counterfeit products, forming a voluntary network of protection. This approach aligns with WIPO’s emphasis on collective copyright awareness in the digital age.

WIPO Alternative Dispute Resolution (ADR)

WIPO’s Alternative Dispute Resolution (ADR) services also support the efficient resolution of copyright-related conflicts in the esports and gaming sectors. In this context, WIPO’s spotlight on the Isurus case marks an important step in increasing global awareness of intellectual property protection in the esports industry.

Copyright is not just a legal safeguard in the digital economy—it is a cornerstone of sustainable growth. WIPO’s case study on Isurus offers valuable inspiration for all esports professionals.